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      2. 掃一掃

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        在職課程研修班
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        陳毅文
        陳毅文   副研究員 碩士生導師

        1982年至1989年就讀于北京師范大學數學系,并獲得理學碩士學位。

          1989年到中國科學院心理研究所工作至今,1996年10月被評聘為副研究員, 碩士生導師。

          1998年至今被中國科學院研究生院聘為兼職教授。兼任中國社會心理學會市場經濟專業委員會副主任,中國廣告協會學術委員會委員,《心理科學進展》雜志編委。

          研究領域或興趣

          廣告心理與消費心理

          目前感興趣的領域:消費心理與消費行為、廣告效果評價、企業形象戰略、顧客滿意度、電子商務的交易風險。

          近期成果及出版物

          主持、參加了9項國家自然科學基金資助的科研項目和十多項面向企業的橫向課題研究。

          在國內相關的學術刊物上發表論文二十多篇,譯著一本《消費者行為學》。

          曾獲得中國科學院科技進步二等獎一項,山東省科技進步三等獎一項。

          1、徐金燦、馬謀超、陳毅文,服務質量的研究綜述,心理科學進展,2002,10(2):233-239.

          2、石紹華、鄭鋼、高晶、唐洪、陳毅文等,北京中學生的消費價值觀與消費行為,心理學報,2002,34(6):616- 625.

          3、許曉勇,呂建紅,陳毅文,品牌形象的消費行為學研究,心理科學進展,2003,11(4):464-468.

          4、王二平,張本波,陳毅文,史偉,社會預警系統與心理學,心理科學進展,2003,11(4):363-367.

          5、張碩陽,尤丹蓉 譯,陳毅文 校,消費者行為學,經濟科學出版社,2003.

          6、焦璇,陳毅文,市場元認知與市場社會智力,心理科學進展,2004,12(1):96-102.

          7、張碩陽,陳毅文,王二平,消費行為學中的風險認知,心理科學進展,2004,12(2):256-263.

          8、焦璇,呂建紅,陳毅文,品牌形象系統的因素結構,心理學報,2004,36(3):359-364.

          9、尤丹蓉,陳毅文,王二平,消費者認知風險概念模型的研究綜述,人類工效學,2004,10(2): 44-46.

          10、白新文、陳毅文,測量等價性的概念及其判別條件,心理科學進展,2004,12(2):231-239.

          11、焦璇、陳毅文,解釋心理起源的新理論范式——進化心理學,心理科學進展,2004,12(4):622-628.

          12、孫祥、陳毅文,消費行為研究中的聯合分析法,心理科學進展,2004(已接受)

          13、白新文,李鋒,陳毅文, 社會稱許性量表的測量等價性,心理科學,2004(已接受)

          14、焦璇、陳毅文,確定品牌形象因素權重的方法學研究,人類工效學,2004 (已接受)

          研究生培養情況培養碩士研究生5人,其中已畢業2人,在讀3人。


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